Cheryl Found Her Perfect Wedding Dress in our Exeter Shop

2016-03-25 09:10:13

The lovely Cheryl from Tiverton, found her stunning wedding gown in our Exeter shop with our newest Bridal Stylist, Kylie.  The two of them had so much fun and thoroughly enjoyed the appointment so much so that Cheryl visited twice today and then said Yes to the Dress!  

Congratulations Cheryl, we shall be looking forward to seeing you very soon for some more fun!

Thank you for chosing Prudence Gowns :)

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Ellis Bridal Wedding Gowns are Coming to our Exeter Shop!

2016-03-25 08:39:22

We are very proud to announce that we shall have Ellis Wedding Gowns in our Exeter shop from Thursday 24th March until the end of April....with 20% off these beautifully designed wedding dresses this event is definitely a must for every bride in Devon and Cornwall!

With an array of styles from fairytale princess to vintage elegance in sumptuous fabrics and over 100 years of pleasing British brides this collection is definitely for the fashion forward bride.

Book your appointment now to check out this fabulous collection.

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Easter Discounts on Wedding Gowns

2016-03-24 19:18:49

If you have not already found your dress now is the time! With exclusive discounts throughout March this event is a must as we have up to 20% Discount OFF Wedding Dresses!!

With some of the top designers in the country and over 500 dresses between Exeter and Plymouth bridal stores, Prudence Gowns is confident that you shall find you perfect dress!

Remember, we can only guarantee brides who have booked an appointment that they shall be seen, if you would like to book in PM me with your preferred visit day, your wedding date, email address and mobile number.

Brides who have already a dress on account/payment plan are not eligible for this promotion.

T&Cs apply

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St Mellion Mellion International Resort Bridal Show

2016-03-24 19:14:33

Our Plymouth team shall be showcasing our wedding dresses at St Mellion International Resort Bridal Fair, why not pop along and say hello to Trudi and Sarah. The show is on Sunday 20th March.

On the same day our New Exeter shop shall be introducing our new Bridal Dresses at The Grand Hotel, Torquay.  The show shall be open from 1pm-4pm, we hope to see you there!

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We have Opened a New Bridal Shop in Exeter

2016-03-24 19:08:53

After months of planning, on the 8th February 2016, we officially opened a new bridal boutique on Fore Street in Exeter.

Our professional, experienced staff aim to give you the most amazing bridal experience and help you find your dream dress for your big day and we dedicate at least an hour and half to each and every bridal appointment. We know that choosing a wedding dress can be an overwhelming experience, but our bridal stylists look after you every step of the way.

The shop offers a unique collection of Bridal Gowns, from Designers such as Ronald Joyce, Pronovias, Victoria Jane, Nicole Spose, to name but a few. All dresses are sourced with great thought for every bride, with a wide range of sizes and styles for all budgets to make your special day perfect.

We are expecting to have brides searching for that perfect wedding dress from all over Devon and Cornwall.

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Happy Easter from Prudence Gowns!

2016-03-22 09:55:43

All the staff at Prudence Gowns Exeter and Plymouth would like to wish all our past, present and future brides to be a very Happy Easter! 

Please note that we shall be closed the following days.

Good Friday - Closed

Saturday - Open

Easter Sunday - Closed

Easter Monday - Closed

If you would like to book an appointment for either shop please complete the appointment request form on our home page and we shall book you in for some fun!

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Niomi Found Her Dream Dress in our Exeter Boutique!

2016-03-21 17:55:40

Niomi travelled from Plympton today to find her amazing dream wedding dress and my word she is going to make one stunning Bride to Be!  We can't wait to see your wedding photographs!

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Westpoint Winner!

2016-03-12 18:09:06

Danielle Magee from Exeter, who WON £1000 towards her Wedding Gown, chose her dream wedding dress in our Plymouth boutique today, Congratulations Danielle!

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New Website Launched

2016-03-10 15:58:40

We’re pleased to announce that our new website is now live and we would love to hear your thoughts on it.

The site includes a number of new and improved features including a facility to book appointments and this news section, which will regularly be updated with content about our latest products, events and lots of other useful wedding news.

The website was built by Konstruct Studios Ltd, a creative company based in Plymouth. They provide services such as branding, design for print, digital marketing and website design in Plymouth and to clients nationwide.


We invite you to have a look around the site, to meet the Prudence team and have a look at some of the beautiful wedding dresses we have available.

You can also link to our Facebook and Twitter pages which are also regularly updated with interesting wedding related content.

We hope you enjoy the new site!

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Appointment Information +

How many people can I bring with me?

We ask you to limit your guests to 3 people - this means every bottom will have a seat during your appointment. As much as we all love opinions, over the years we have found that 3 is just right without causing the bride too much confusion!

For brides with a true entourage we ask you to stick to weekday appointment where you can truly spread out - often with the store to yourself!


Little Cherubs

Now, we are the first to want a cuddle and many of our consultants are kiddied up themselves…However, at weekends we have a strict no under 12 policy - it hurts us because they can be gorgeous but we are just too busy to accommodate your kiddies.

During the week we will welcome them with open arms and we will try to help you keep them amused as much as possible but please keep in mind we are a bridal boutique and not a “safe” zone for playing in.  We also ask for calmness and respect for others, there may be other brides and their families in the shop, who have the right to enjoy a very special emotional moment without interruption.


How long are the appointments?

We try to give you as long as we can - we will always allow 1 hour and 30 minutes for our time with you to really focus on your Bridal consultation, however, during the week we may be able to extend this a little when we are really getting into our stride!

We do a variety of other appointment options as well,
Bridal Retry - for when you are popping back with a dress in your head you cannot stop thinking about - this is 1 hour long
Trying your Own Gown - appointments to try on your own gown once it arrives are 1 hour long, you are more than welcome to try on any accessories that you have purchased during this appointment.
Bridesmaids - these run in 1 hour slots where you have all our bridesmaid dresses to choose from.


What do I need to bring to my appointment?

Just yourself and a smile!
We provide all the dresses (obviously) but along with that we offer the shoes, veil etc and will help fit the gowns to you.
If you have a special pair of shoes - please feel free to bring those along.
We do suggest white or nude underwear, unless you have some fabulous pants with super heroes on to show off!
Strapless bras can help but not essential.
We request no fake tan as our dresses need to be kept in pristine condition for future brides to try on.


Can I take photographs?

Ok tough one……

Unfortunately, due to copyrights our designers are not fond of their dresses being snapped, therefore, we have tablets in store on which we can take photos of your favourites but we do ask that you keep in mind - you may be a size 10 in a size 16 gown that has been in store for 6 months - this will not shimmer and fit like your new order gown nor will a tablet capture the true look you will have. Try therefore to remember the feeling you have in a gown and not rely on images.


Tips for getting the most from your appointment

Try to arrive no earlier than 5 minutes to your appointment as we can get a little crowded but equally we only have a finite amount of time so please do try to understand if you arrive late we cannot always extend your appointment time to accommodate

Ask loads of questions - we are here to help - use us!

The more information we can get from you and the more questions you ask us the more helpful and advisory we can be when it comes to offering you gowns you may not have thought of - 9 times out of 10 it’s a gown you would never look at twice on the rail that just works when it’s on!


Don’t expect to fall in love straight away!

This sounds an odd thing to say but not every bride has that moment when she bursts into tears and cries that she found THE ONE!

More often than not you have tried on so many dresses that you have it down to 1 or 2 you like and it’s your favourite from that selection

We do love a good cry in store and if a mum or nan starts us off we will sob with the best of them but if you are a more logical non emotional person you may just be more practical about your appointment and not blub at the right moment

Don’t worry though, it doesn’t mean that you’re not doing it right it just means you are not prone to public displays of emotion and that’s ok too!